What we remove
Counterfeit items
Fakes listed on Walmart.com, reported with the evidence Walmart asks for.
Trademark misuse
Your name and logo on products that aren't yours.
Stolen photos and content
Your images and copy on other sellers' items.
Copied designs
Products that copy a design you hold a patent on.
How it works
Get approved
Brand Portal needs an active registered trademark. We prepare your application and the proof Walmart reviews.
File your claims
We submit counterfeit, trademark, copyright and patent claims with the evidence attached.
Follow them through
We answer Walmart's follow-up questions and track each claim to a decision.
Watch for relists
Removed items and sellers stay on watch, and repeats get reported again.
Common questions
Do I need a registered trademark?
For Brand Portal, yes. Walmart asks for an active registration. Without one, copyright claims can still go through Walmart's IP claim form, and we can file those for you.
Is Walmart Brand Portal the same as Brand Registry?
It's Walmart's version. It works differently from Amazon's, so we run the two side by side and report on both together.
See who's selling your brand
Tell us your brand and where you sell. We'll show you the infringers we find and how we'd remove them. The scan is free and the report is yours to keep.